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SKYGEN USA Reaffirms Its Commitment to Reinventing the Healthcare Benefits Landscape through Hiring of Three New C-level Executives

Industry veterans Linda Bernier, Lance Stewart, and James Purko are brought on to enhance company’s executive leadership in marketing, sales, and finance

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Menomonee Falls, WI – May 16, 2017 – SKYGEN USA, the company dedicated to transforming the delivery of health benefits through innovative, technology-enabled solutions that drive down the cost of care while ensuring healthier outcomes for all Americans, took another huge step forward in its commitment to reinventing the way those benefits are delivered with the hiring of three new C-level executives.

The organization announced today it has hired Linda Bernier, Lance Stewart, and James Purko to serve as chief marketing officer, chief growth officer, and chief financial officer, respectively. All three join the SKYGEN USA executive team, where their experience and leadership will be invaluable in helping the company expand its ability to bring its world-class, highly innovative benefit delivery solutions that create unprecedented levels of automation and cost savings to the entire spectrum of healthcare.

“SKYGEN USA is on the verge of transforming virtually everything about the way healthcare benefits are delivered,” said Craig Kasten, chairman of the board and co-founder of SKYGEN USA. “The addition of these highly accomplished professionals reflects our commitment to that cause, and to growing our company. To be able to attract leaders of the caliber of Linda, Lance, and James says a lot about who we are and where we are going. We expect all three will be instrumental in helping us advance our ability to service our clients and re-engineer the delivery of healthcare in a way that benefits all Americans.”

As chief marketing officer, Linda Bernier will lead the marketing organization’s efforts to continue to position SKYGEN USA as an industry leader in driving results and innovation in health benefits technologies and solutions. She will also be a driving force in bringing its formerly separate product and solution offerings under a singular SKYGEN USA brand. Ms. Bernier will be responsible for the development of the company’s go-to-market strategy, establishing processes to measure and improve customer satisfaction, and leading the evolution of the company’s products and services across all health insurance market segments.

Ms. Bernier joins SKYGEN USA from Welltok where she was a senior executive responsible for driving government and commercial market segments in a highly scalable way to meet unique population health management goals. Prior to that position, she was senior vice president, enterprise strategy & communications for TriZetto, A Cognizant Company. While there she also held a variety of senior executive positions in marketing, product portfolio management, and business development. Ms. Bernier holds a Master of Business Administration from The Wharton School as well as a Bachelor of Arts from Wellesley College.

Lance Stewart was appointed to the position of chief growth officer, where he will lead all sales efforts for SKYGEN USA and hold primary responsibility for the company’s growth. In this position, he will be accountable for the development and management of the company’s market access to expand its core business, enter new markets, add new customers in existing markets, and launch new solutions.

Prior to joining SKYGEN USA, Mr. Stewart was senior vice president and market president at Medecision, a leading software as a service (SaaS) population health and risk management company. He previously held a variety of executive marketing and sales roles at GNS Healthcare, eMids Technologies, and McKesson Corporation. Mr. Stewart holds a Bachelor of Arts in communications from the University of Tulsa.

James Purko has been named to the position of chief financial officer, where he will be responsible for ensuring the overall financial performance of SKYGEN USA. He will lead the financial function in establishing and reporting key financial and operational metrics, deepening the company’s commitment to delivering ROI to its clients. 

Mr. Purko most recently was chief financial officer at Connecture, Inc., a web-based consumer shopping, enrollment, and retention company for health insurance distribution. Prior to joining Connecture, he held a similar position at HK Systems, Inc., and worked in public accounting for Arthur Andersen, LLP. Mr.  Purko is certified public accountant, holds a Master of Business Administration from the University of Chicago Booth School of Business, and a Bachelor of Business Administration from the University of Wisconsin.

“Having the ability to attract and hire three individuals with the industry knowledge and pedigrees of Linda, Lance, and James is a testament to how SKYGEN USA is perceived in the health benefits industry,” said Greg Borca, co-founder of SKYGEN USA. “Each of them brings a unique perspective and skillset that is very much aligned with our vision of how healthcare benefits should be delivered and where we want to take the company. We are excited to have them join our dynamic executive team and bolster our capabilities in these key areas.” 

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SKYGEN USA is dedicated to transforming the delivery of health benefits through innovative, technology-enabled solutions that drive down the cost of care while ensuring healthier outcomes for all Americans. By creating and employing world-class software solutions, the organization creates unprecedented levels of automation and cost savings, creating the most efficient health plans in the country. The SKYGEN USA client roster includes our nation’s largest healthcare insurers with clients operating in over 100 markets serving 28 million member lives on its technology platform and 11 million member lives through its outsourcing solutions. For more information, please visit

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For media inquiries, please contact:
Christine Rudella
Director of Marketing, SKYGEN USA